ASM is the acclaimed European Hip-Hop group known most recently for their collaborations with Wax Tailor and their most recent album, Platypus Funk. In 2008 ASM were beginning their ascent to stardom and sought channels through which to further market their music, a search that finally paired the group with LuddaFilms.

"LuddaFilms representatives sat with the group and over numerous creative sessions discussed and planned the video, ensuring that the final product would exceed any expectations."

The outcome was a music video which embodied the groups early years as close friends in Frankfurt, Germany and was shot entirely in Frankfurt. Through tedious post-production work LuddaFilms feels proud to present a music video that accurately portrays the vintage atmosphere and fills each member of ASM with nostalgia.